While the iOS App Store remains the leading app store, Google Play has a bright future due to its dominant smartphone market share and strong growth in installs. Let’s dive in with some predictions for the future of the app economy!Īccording to App Annie’s Market Forecast 2016-2021, consumer spend in Google Play (and 3 rd party Android stores) should overtake iOS for the first time ever in 2017. So check back for a follow-up post from our ASO team soon. Our App Store Optimization experts are crafting new ASO methodologies based on those changes to ensure that they have the maximum impact on your app growth.
Here at yellowHEAD, we are very excited about the new tools and features the Google Play Console has to offer. In this article, I’d like to recap all the new things Google announced for the Play Console at Google I/O 2017. And Google continues making big investments to give developers super powers to grow their business. Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s hard to believe now, right? With 2.7 million available apps in the Play Store and over 82 billion apps downloaded to date, more and more app developers are finding success on Google Play.
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